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Rokume Cosmetics
Rokume Cosmetics

Scope of work


International Features

Packaging Design & Art Direction


Behance / 1 Graphic Design / US
Behance / 1 Illustrator / US
Packaging Of The World / US

Rokume is a Vietnamese cosmetic brand, that uses natural and organic ingredients available in Vietnam. Rokume not only helps women solve skin problems but is also safe for the skin. With the goal of enhancing the natural beauty of the user.

We hope to accompany you in your daily beauty process and help enhance your beauty through healthy and vibrant skin, and hair.

About Rokume

Rokume’s logomark is inspired by coconut leaves and the sun of tropical Vietnam with the goal of bringing quality and benign skincare products from familiar Vietnamese ingredients such as coconut.

Inspired by the wonderful beauty effects of coconut, Rokume Cosmetics is the perfect care for the natural beauty of Vietnamese women. Vietnam is famous for being the world’s largest coconut plantation, in order to take advantage of the natural advantages, we are determined to take advantage of what’s available from coconut to make cosmetics.

About Packaging


The packaging is inspired by the motif of the logo, which is coconut leaves, and is used throughout the packaging. The packaging is made of recyclable, environmentally friendly materials.

Monday Studio © All Rights Reserved
Art Direction: Vu Pham
Graphic Design: Vu PhamHa Phuong
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Credit to Xframe for presentation photos