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Cao Nguyên Nắng Cháy Coffee

Cà Phê Việt Nam – Cao Nguyên Nắng Cháy
Cà Phê Việt Nam – Cao Nguyên Nắng Cháy

Scope of work


International Features

Vietnam Features

“Sunburned Plateau” is the packaging concept and trademark of 3 coffee product lines Culi, Arabica, and Robusta originating from Dak Nong, Lam Dong, and Da Lat. The project is inspired by the typical elements of the three regions mentioned above: plateau, coffee, and sun.

About Typeface CÀ PHÊ

Regarding the logo, the typeface Coffee is used as the logo, stylized based on the culture and style of the people living in the highlands of the Central Highlands such as Dak Nong, and Lam Dong. The typeface is stylized to increase the identity and aesthetics of the coffee packaging.

About Packaging


A new perspective for coffee packaging in Vietnam, one of the world’s leading coffee-producing countries

The packaging is illustrated in a modern style with 3 distinctive color palettes to increase the identity of the 3 product lines. Comes with the coffee bag is a coffee box designed like a coffee bag so you can use it as a gift for friends and relatives.

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Art Direction & Graphic Designer: Vu Pham
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